Today’s generation tends to behave more smartly when it comes to experience any website or a mobile app. Therefore it is necessary for web designers to create something trendy that catches visitor’s attention. Graphic design is the most important factor for the success of any web project. It’s not just a collection of few elements but a reflection of your business values and concerns. We have seen some interesting variations between industries and target markets. In this article, we will cover few graphic design trends to match the tone of 2017 that includes more minimalism and incorporate an organic, eco-friendly look and feel.
Soothing Design Elements
Some soothing elements this year also expected to impact graphic design in a very recognizable way. Spending time in nature is the most relaxing thing a person can do, so green is the color of 2017 which brings the peace of mind, you may see such trends in spa website and in healthcare sites as it relates to the environment. Other popular web design companies may include charcoal gray, brick red, olive green, maroon brown and khaki.
The term recycling and other similar concepts have become extremely popular. People all over the world are talking about converting their yards into a garden that is conserving nature. All of these gestures are an idea of returning to a simpler, less stressful time. Graphic designers are also working on these social trends into their websites, logos, packaging and much more.
Truth on Display Branding
Another important aspect of simplicity and minimalism that is the idea of truth on display branding. This means that telling your story with minimal wording will continue to attract attention. Highlighting positive features of products and companies, makes an impact on consumer purchases.
Simple yet Bold
Of course, a soft look may not work for some companies, nor should they. There are some popular tech companies who uses plenty of bold colors and simple lines, especially in logos. Primarily they are targeting a younger demographic. Although the look is simple but the boldness of their color palette will make them stand out.
Hands on Women and the ‘90s Continue
Photographs can hugely affect customer sentiments, the trend must bring out a particular feeling. This will especially refer to the excellent ladies completing stuff rather than simply looking wonderful. Photographs will likewise keep on having an authentic vibe, alongside referencing the '90s.
So in this year, graphic designers will need to focus on the environment and wellness concerns in respect to the society and speak through their web design.
Canada Web Design | iMedia Designs , an IT consulting firm offering strategy and web development services to support ecommerce infrastructure.